Instagram is King

why are marketing platforms like Instagram important? Instagram, Facebook, Pinterest, You Tube, Twitter are all autonomous platforms where potential customers are sharing and tweeting about recent purchases and having conversations about brands. Gone are the days of the water cooler discussions of where you bought your last pair of shoes. Simply pin the beauties you bought at JCrew straight from their site and share it with your two friends who inquired. Instagram is special. 400 million active users special! 28% of the US population uses Instagram. 90% of Instagram users are younger than 35. If that is anywhere near your target market’s age it is a no brainer. Instagram gives a raw or real look into a brand or business. The behind the scenes view of a store, brand, service, or person. Users love the quick scroll through the photos of those they follow. All photos can be searched and hence the birth of the hashtag craze. Instagram is free and easy to setup. visual views sets up instagram and other social media accounts for clients as a one-time setup fee or as an ongoing monthly fee of managing the accounts.   Some of our favorite feeds: Pioneer Woman Onderoka Argenal Jason Peterson Bahamas Girl Purpose of Envy Pantone National...

new view

visual view’s new website has been a long time coming. I am happy to finally launch it! Back in 2008 I made the decision to leave my position at Carnegie Museums and start my own freelance design business. The past seven years have been a blur of websites, logos, and design. I have loved every project I have worked on for different reasons. We also have had two more children and that adds to the blur of the past seven years. It is one big color streak representing all the creativity, design and craziness of the past seven years. I told myself when I turned forty I would have my freelance business in full swing and my website updated. Easier said than done. My website was over eight years old with almost no updates. Someone once told me, “You can tell how good a designer is by how outdated their site is. A busy designer doesn’t have time to update their own website.” I clung to this theory which really holds no water. I soon realized I need to abandon this thinking and take the time to represent myself in a positive light online; In a way that truly represents my thinking and what I do. So today I turn 41 and am launching my new site. A year late, but better late than never. I love taking something old and making it new. I love that I get to find solutions for my friends, family, customers through design. I hope to be doing this for many decades to come. Thank you for checking out my post and my...

Brahead Farm

Visual Views created a brand from the ground up for Braehead Farm. The logo was the foundation of the brand and evokes the history of the dairy farm. Visual Views carried the brand through print, signage, and web design. >> Click here to visit the Braehead...